Privacy Policy

Last updated: 16 November, 2025

1. Overview

Anima (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information with care, respect, and transparency.
This Privacy Policy explains how we collect, use, store, and disclose your personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, booking a service, purchasing a voucher, or interacting with us, you agree to the practices described in this policy.

2. Information We Collect

We only collect information that is reasonably necessary for our services.

Personal information may include:

  • Name
  • Email address
  • Phone number
  • Billing details
  • Appointment preferences
  • Gift voucher details
  • Messages or enquiries sent through our website
  • Booking history

Health or sensitive information:

For certain treatments (e.g., massage or pregnancy-related services), we may ask for relevant health information to ensure your safety.
This may include:

  • Pregnancy status
  • Areas of pain or discomfort
  • Allergies or sensitivities
  • Contraindications for treatment

We only collect sensitive information with your explicit consent.

Automatically collected information:

When you visit our website, we may collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Cookies and analytics data

This helps us understand how visitors use our site and improve your experience.

3. How We Collect Your Information

We collect information when you:

  • Book a treatment online, over the phone, or in person
  • Fill out a consultation form
  • Purchase a gift voucher
  • Contact us via our website, email, or social media
  • Sign up for updates
  • Visit our website (via cookies and analytics tools)

4. Why We Collect Your Information

We collect personal information to:

  • Process bookings and payments
  • Provide safe and customised treatments
  • Deliver digital or physical gift vouchers
  • Respond to enquiries
  • Send appointment reminders and confirmations
  • Improve our website and customer experience
  • Maintain internal records

We do not use your information for purposes unrelated to your experience with Anima.

5. How We Use and Disclose Your Information

We may use your information to:

  • Contact you about your booking
  • Send updates or relevant information you’ve opted in to
  • Improve our products and services

We may disclose information to third parties only when necessary, including:

  • Booking and scheduling platforms
  • Payment processors
  • Email service providers
  • IT or website support teams

These providers are obligated to protect your information and only use it for the services they perform for us.

We do not sell, rent, or trade personal information.

6. Sensitive Information (Health Information)

We collect health-related information solely to:

  • Ensure your treatments are safe
  • Tailor the experience to your needs
  • Meet industry and insurance requirements

Sensitive information is stored securely and only accessed by authorised team members.

7. Storage & Security

We take reasonable steps to protect your information from:

  • Loss
  • Misuse
  • Interference
  • Unauthorised access
  • Modification
  • Disclosure

This includes:

  • Secure booking systems
  • Encrypted payment processes
  • Restricted staff access
  • Secure servers and password protection

If a data breach occurs that is likely to cause harm, we will comply with the Notifiable Data Breaches Scheme.

8. Accessing or Correcting Your Information

You may request to:

  • Access your personal information
  • Update or correct details
  • Withdraw consent for certain information

To do so, contact us at hello@animamelbourne.com.au.

We will respond within a reasonable timeframe, in line with the Australian Privacy Principles.

9. Cookies & Website Analytics

Our website uses cookies and analytics (e.g., Google Analytics) to:

  • Understand visitor behaviour
  • Improve site performance
  • Personalise your experience

You can disable cookies through your browser settings, but this may affect some website functions.

10. Third-Party Links

Our website or emails may contain links to third-party websites.
We are not responsible for the privacy practices or content of those sites.

11. Overseas Disclosure

Some third-party service providers (e.g., cloud hosting, CRM systems, mailing platforms) may store information overseas.
Where this occurs, we take reasonable steps to ensure your data is handled in accordance with the APPs.

12. Marketing Communications

We will only send marketing emails if you:

  • Opt in during booking or website use
  • Sign up to receive updates

You may unsubscribe at any time by selecting “unsubscribe” in the email or contacting us directly.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website.

14. Contact Us

If you have questions about this Privacy Policy, or if you would like to access or correct your information, please contact us hello@animamelbourne.com.au.